A Very Brief Critique of Social Media Gurus
by James Shelley, February 2, 2012
Read Post | Instapaper
What happens when a company hires an individual or a firm to represent them on social media? Ultimately the guru “selling” social media as a business virtue — direct responsiveness to your customers! — actually becomes the “middleman” between the corporate institution and the public consumer population. In other words: if the power of social […]